Cultural Behavior Essay

Culture is a very important factor that should be determined in every occasion, across the globe. Knowing once culture enhances the spirit of solidarity through understanding one another despite the differences of nationality. It creates communication and it clears the communication. One of the biggest problems today is the miscommunication of people despite the advancement in telecommunication industries that delivers a wider range of means of communication. One might ask what culture could do; obviously it can create good rapport between people and between nations. Having a cultural intelligence is a plus factor but it doesn’t mean that, a person without it can never mingle with a person with a different culture. Cultural intelligence entails a lot of things, most importantly it can help-us manage cross-cultural differences moreover it can help eliminate racism. To be specific, cultural intelligence can lower the cultural barriers caused by the terms, ‘us’ and ‘them’ and this allows you to predict what ‘they’ are thinking and how they will react to your behavior patterns through becoming aware with the cultural differences as well as its similarities; and it harness the power of cultural diversity. In our world today that is fast-paced, companies and their business managers who interact with employees, customers, partners, competitors, among others who are diverse cultural intelligence is important. Hosting an international conference of sorts will not be possible without knowing who the participants are. Making a successful affair with other countries means tapping their soft spot. That is possible by studying what please them and respecting what they believe in, not only that, but their practices, values, expectations, attitudes, and ideologies. Those can be boiled down to one thing, knowing the culture because it is the â€Å"lens† through which you view the world. It entails the centrality of one’s attention, the perception and the expression. In this paper, there are two countries that should be given importance of – Brazil and Turkey. The former is known for their expertise in playing football while the latter is known for their good-looking men, as I would put it. BRAZIL, â€Å"The Land of Contrasts† This country is the fifth largest country in the world, and the largest nation in Latin America. Having the culture name of Brazilian, and their people are called depending on gender – Brasileiros for boys and Brasileiras for girls. In the late sixteenth century Portuguese introduced a Romance language called Portuguese, then this language is now the widely-spoken language in the country. Roman Catholic is the predominant religion. The Brazilians prides in themselves being democratic with race, they do not have prejudices over the different citizens that reside in Brazil. This ideology shapes their perception in terms of cultural behavior. This is not an assessment of complete non-existence of racial discrimination, but compared to other nations like the United States, in Brazil the expression is far more subtle and discreet. To add proof, the word â€Å"jeito† is familiar in Brazil which means that nothing is set in stone. Aside from those verbal greetings, there are things that should be learned about Brazil. One of this is their body language because becoming aware of this could help a person avoid any trouble in this country. For some countries, okay or OK hand signal means an approval or giving a nice reaction to other person but in this country it is a rude gesture. For example, in the Philippines the okay hand signal can brighten someone’s day, it is a simple gesture but it could mean a lot of positive meaning. Some politician even uses this for their campaign during election. When a Brazilian expresses appreciation, s/he may appear to pinch his/her earlobe between thumb and forefinger while to other counties it could mean that a person is shy or ashamed of something s/he has done. The â€Å"fig† is placing the thumb between the index and middles finger. This indicates a sincere invocation of luck towards another person. When the fingertips were flicked underneath the chin it means that the person doesn’t know the answer. But for other countries it indicates that the person is thinking or in a deep thought. It is common practice to almost every country to have privacy, may it be about personal life or whatever. Privacy is a concept of personal space. This is an event the Brazilians do not seem to care because lack of space is what they are used to. A crowded place is an appealing space for them. Touch and physical expression is evident in their culture. Being informal can be seen with the way women and men easily express their emotions through touch. There is a saying that time is gold. It applies to most of the countries around the world, especially in this time and age where you have to keep up with the fast-changing world. When it comes to time and work, some regions are casual about it. There are two cities in this country that are strict when it comes to following time especially business meetings. These are San Paulo and Rio, as for the latter, personal and social events are the things considered casual. Main meal happens at midday while light meal happens at night. Having good manners and etiquettes or the lack of it is a big issue. It shows how a person was raised and it shows ones upbringing. It is also important because it deals with a person’s reputation and his/her identity. When entertained into someone’s house, the guest should send flowers saying â€Å"Thank You† to the hostess, for it shows politeness. This shows the satisfaction and appreciation of the hospitality a hostess have shown. This is also a way to build a good impression. However, one should take note of the color of the flower to be given because purple-colored flowers are for funerals alone but it is fine to send out color violet. Saude (Sah-OO-Day) or Viva (Vee-va)are words that expresses â€Å"cheers† during toasts. Hello and goodbye, use good eye contact while handshaking and make sure that you handshake with everyone present. Stay away from phases such as, â€Å"Is it true that everyone in Brazil is either very rich or very poor? † It is very likely you will be talking with someone that isn’t either one. Brazilians usually address teachers, doctors, priests, and other professionals using their title followed by their first name—Professor Joao, Doutora Maxine or Presidente Henrique. Making a successful business in Brazil means adhering to their business custom, this helped a lot because as I have said before it can make you close to your â€Å"would-be business partner. † To have an â€Å"executive† connotation, wearing a three-piece suit is advised because office workers are associated with two-piece suit. Wearing conservative attire with manicured nails are important for women who are transacting business. In making appointments, make it in two weeks advance and â€Å"out of nowhere† calls are not good especially at business and government offices. This could mean impoliteness that would lead to the impression of disrespect to the concerned person or people. The key to business success in Brazil is to be prepared in committing long term resources, may it be money or time. In every business meetings, their standard operating procedure is that the host starts the business discussions and it usually begins with small talks. TURKEY The official name is Republic of Turkey, and its capital is Ankara. Turkey is a crossing between two unique cultures from the European and Middle Eastern boundaries. The society is characterized with nationalism patriotism. A combination of traditional and modern views, the society attributes significantly to their ancestors. The rapid modernization of the country had contributed to the success of its market. One of the nice things about people of different nationality is that they have the unique form of greetings. It is normal to greet the Turkish with â€Å"Asalamu alaykum† which means peace be upon you, and the common reply to this is, â€Å"Wa alaykum salam† or peace be with you. It is normal to every tourist or every visitors of foreign land to know the hidden meanings of body language of the people in that particular country. That is an advantage so that a person would know what or what not to do. It is customary to greet Turkish counterparts with a handshake, failure to do so may be considered rude. Women are expected to extend their hand first as the men awaits this gesture. An eye contact with Turkish counterparts while speaking depicts sincerity. When the thumb is placed between first two fingers it signifies insult and the person doing it is being rude. Wagging the head in the US means â€Å"no†, but in this country it means â€Å"I don’t understand†. Personal space does not matter to Turks in fact they consider it as unfriendly. That is why backing away when a Turks stand close to you is not good. This shows aloofness that could trigger to becoming indifferent. Turks have a â€Å"polychromic time†, they are multitasked that they do several activities at the same time and continue several conversations about different topics. They can surely keep up with busy schedule because they manage to do one thing at the same time. This also shows that the Turks are good in dividing their attention, it also shows that they are good in doing rush works and other stuff. Reputation precedes a person’s identity. Making a reputation is through the guidelines of having good manners in almost everything a person does. This also means having respect to other people and showing appreciation of ones culture. Respecting and paying courtesy to an elderly or the eldest person when arriving at a gathering or room is advised in this culture. Age is highly given importance in this country. Age signifies wisdom and respect from the society. In this country, public display of affection id discourages and is considered inappropriate. For establishing business in Turkey, there are business rules and regulations. These should be strictly followed if a businessman wants to make it big in this country. Turkish people celebrates the Turkish holidays, like the Ramadan (fasting period) and months like July and August are considered as annual holidays of Turkish business men. These dates should be avoided as the celebration is most considered rather than business ventures. It is important to schedule business appointments in advance to ensure that you avoid Turkish holidays. Punctuality is also important for the Turkish people. In all business contexts, when one should be late, he or she must immediately inform the persons concerned immediately. Islam also extends its influence in the society as all appointments and meetings should fit the 5 daily prayer times. The Turks prefer to do business with people they know and establish personal relationships with them for future benefits in their business ventures. Bibliography Bibikova Anastasia and Vadim Kotelnikov. Cultural Intelligence: Knowledge, Arts, & Skills. http://www. 1000ventures. com/business_guide/crosscuttings/cultural_intelligence. html http://www. cia. gov/cia/publications/factbook/geos/br. html Nicol, Joni. Brazil. http://www. cyborlink. com/besite/brazil. htm Gorrill, Jodie R. A Turkish Culture Overview. http://www. communicaid. com/turkey-business-culture. asp

Use-case Diagram

Object Oriented Analysis and Design Tutorial – Week 4&5 – Chapter 5 End of Chapter 1. Why is business process modeling important? 2. What is the purpose of a fork node? 3. How do you create use cases? 4. How do you create use case diagrams? 5. Give two examples of the extend associations on a use case diagram. Give two examples for the include association. 6. What is the purpose of an activity diagram? Your Turn 5-2 Use Cases Look at the activity diagram for the appointment system in Figure 5-2 and the use case that was created in Figure 5-5.Create your own use case based on an activity in the activity diagram or the activity that you created in Your Turn 5-1. Use Figure 5-6 to guide your efforts. 5-3 Use Case Diagram Look at the use-case diagram in Figure 5-10. Consider if a use case were added to maintain patient insurance information. Make assumptions about the details of this use case and add it to the existing use-case diagram in Figure 5-10. The only required chan ge to the existing diagram would be the addition of the new use case.It would be labeled â€Å"Maintain Patient Insurance Information† and would be linked to both the â€Å"Create New Patient† and â€Å"Make Payment Arrangements† use cases using associations. 5-5 Campus Housing Create a set of use cases for the following high-level processes in a housing system run by the campus housing service. The campus housing service helps students find apartments. Apartment owners fill in information forms about the rental units they have available (e. g. , location, number of bedrooms, monthly rent), which are then entered into a database.Students can search through this database via the Web to find apartments that meet their needs (e. g. , a two-bedroom apartment for $400 or less per month within a half mile of campus). They then contact the apartment owners directly to see the apartment and possibly rent it. Apartment owners call the service to delete their listing when they have rented their apartment(s). 5-6 Drawing a Use-Case Diagram In Your Turn 5-5, you identified use cases for a campus housing service that helps students find apartments. Based on those use cases, create a use-case diagram. ExercisesA. Create an activity diagram and a set of detail use case descriptions for the process of buying glasses from the viewpoint of the patient, but do not bother to identify the flow of events within each use case. The first step is to see an eye doctor who will give you a prescription. Once you have a prescription, you go to a glasses store, where you select your frames and place the order for your glasses. Once the glasses have been made, you return to the store for a fitting and pay for the glasses. B. Draw a use case diagram for the process of buying glasses in Exercise A.C. Create an activity diagram and a set of detail use case descriptions for the following dentist office system, but do not bother to identify the flow of events within each use case. Whenever new patients are seen for the first time, they complete a patient information form that asks their name, address, phone number and brief medical history, which are stored in the patient information file. When a patient calls to schedule a new appointment or change an existing appointment, the receptionist checks the appointment file for an available time.Once a good time is found for the patient, the appointment is scheduled. If the patient is a new patient, an incomplete entry is made in the patient file; the full information will be collected when they arrive for their appointment. Because appointments are often made so far in advance, the receptionist usually mails a reminder postcard to each patient two weeks before their appointment. D. Draw a use case diagram for the dentist office system in Exercise C.

What Impacts Will the Aging Population of Germany Have on Its Economy

The objective of this research paper is to explore, analyze and survey the implications of Germany’s demographics on the country’s economy. The motivation behind this study is to add to the understanding of social-economic issues in one of the Eurozone’s heavyweights and its impact for years to come. This paper looks into Germany’s demographic trends, consumption trends, savings trends, Germany's pension policy and labor market effects.This paper draws on estimates and analyses from relevant literature, including scholarly journals and government publications to illustrate and quantify its points. Conclusions drawn from this study shows that the definitive impact of population aging on economic growth is reflected in consumption, savings, labor pool and dependency burdens. Practical implications can be surmised from this paper; policy makers, native citizens, immigrants and other stakeholders might wish to refer to this paper for an understanding and persp ective of the social phenomenon and derive solutions to problems in its sphere.However there are limitations to this research as it is done through literature review and the demographic-economic variables are not constant. Further research will be required to gather concise and quantifiable data to support its claims. Introduction Germany's aging problem is serious because during the past 30 years, German women have produced children at an average rate of less than 1. 4 babies per lifetime (Tim Colebatch, 2004). In 2009 The Federal Statistic's Office (Germany) forecast Germany's rapidly aging population was likely to decline by 20 percent to around 65 million by 2060.The drop will be accompanied by a dramatic shift in the amount of elderly people in Germany. Of the country's current 81 million inhabitants, some 20. 6 percent are now aged 65 (2011). But in 2060, assuming that fertility rate remain constant and life expectancy increase at a steady rate, that percentage will increase t o 33 percent. Following a rapid recovery from the 2008-2009 recessions, economic growth has slowed in the second half of 2011 for Germany (OECD,2012).Policy makers are faced with domestic issues interfering with mid-term growth potential, one of them namely rapid population aging. Deutsche Bundesbank published a report in April 2012 announcing that if the dampening effects of demographics can be mitigated by appropriate reform measures, it will largely be possible to maintain the current rate of potential growth of roughly 11/4% per y ear until 2020. With Europe struggling to cope with the Debt Crisis, an economic powerhouse such as Germany is under the pressure to come up with solutions and lead the union.However with its workforce fading into bottomless vacuum of tax dependents, it does not reflect well onto Germany’s financial health and strength as a sovereign nation. This paper intends to examine the situation in Germany and reach a conclusion that population aging incre ases the dependent population burden in views of both taxpayers and the nation’s budget; aggregate consumption expenditure decreases; the savings rate declines and shrinks the pool of available capital; working-age population reduces, while the labor productivity in Germany is not impacted heavily.Moreover, this paper will outline a perspective stakeholders should adopt to illustrate that as long as effective reform or measures can be implemented, the negative impact of the aging population on economic growth is likely to be minimized. Main arguments Dependency burdens Population aging increases the dependent population burden. Germany's pension system is known as the most generous pension system and public welfare. Costs of public retirement insurance are almost 12% of GDP, more than 2. times as much as the U. S. Social Security System (Axel Borsch-Supan, et al. ,2003), and it accounts for a high proportion of retirees' income. The weight of this tremendous systems is taxing on Germany's finances as well as the need for tax-payers' support. To ease the pressure of an aging population on the government budget, Germany has carried out a series of reforms. In what was called â€Å"the greatest social reform after war â€Å"by former Labor Minister Franz Liszt initiated in the spring of 2001.The main contents include reducing benefits, settling the level of premium expenditure, a pay-as-you-go pension system and developing a new type of private pension to fill the loss of welfare income. This reform, especially with measures to expand private pension types, will probably promote economic development. The Fund pension system is conducive for German government to supply a large number of retirees without increasing the load of employees and taxpayers. From a macroeconomic perspective, this series of system can help reduce the government budget pressure from an aging population.From micro-economic perspective, it can also bring higher personal income. Unfor tunately, there is a big difference between the actual implementation of Liszt reform and the government's promise. The new fund pension system in Germany is being undertaken on a relatively small scale, while the current non-accumulation fund insurance system is still in the highest flight. The final result is that, the German retirees are almost entirely likely to depend on the government. Overall, the public welfare accounted for 61% of net income after tax for families of 60 years old or above.The substantial increase in social welfare spending for the elderly in the GNP will continue to enlarge, as it is bound to limit the expanding of production, and influence the capital investment and economic efficiency, and add the burden on the national economy. Thus, with the development of population aging and extension of the average life expectancy of the aging of the population, it might be appropriate to extend the retirement age limit, in order to reduce dependent population and re latively increase the accumulation funds to expand production.Germany plans to raise the retirement age to 67 years of age, because of such considerations. But at the same time, the heavy new employment pressure requires Germany to strike a balance between extending retirement age and easing the employment pressure. Consumption The next section puts forward the argument that with the on-set of population aging, an increasing share of the elderly in the German market caused changes in its consumption structure.Overall, the consumption expenditure shows a gradual widening tendency during the aging process; however, Germany has already entered the aging society, so consumption expenditure showed a decreasing trend. This table shows the percentage of elderly family with an excess of the annuity income over expenditures. Annuity income is more than consumer spending and it increases with age. The decline in consumer spending is so significant that for about a quarter of the elderly aged 75 and above, the annuity income is more than 50% higher than consumer spending.In fact, almost all of this decline can be attributed to a decrease of food, travel and traffic expenses, the marginal utility of consumption reduction will probably decrease in the elderly, due to deteriorating health or being lonely. It is worth noticing that in Germany, food, travel and traffic expenses can hardly be offset by more health spending, because almost all health fees are covered by compulsory health insurance. (Wise, 2004) To some extent, the influence of population aging on consumption inhibited economic development.In this case, to speed up the development of older industries, government should focus on the development of travel, real estate and pension services for older people in order to promote consumption growth and the prosperity of the silver hair market. Savings The world's population is aging, accordingly, bank balances might probably stop growing. People tend to reduce their sa vings after retirement, while the younger generation are not as canny as older generations. As a result, savings rate will drop significantly (Diana Farrell, et al. , electric shavers, 2005).Because aggregate saving equals to investment (Lachlan McGregor, 2008), so if left unchecked, the slowdown of the global savings rate will reduce the amount of money available for investment and then hinder economic growth. It is not easy to find a solution. Stimulating economic growth in itself is not a solution, nor is the future productivity revolution or technological breakthroughs. To add to future global savings and financial wealth, the German government and the family need to increase their savings rate, and earn a higher return on assets. These changes involve tough choices, but it can provide a brighter future.As the elderly make up the larger proportion of the population, the total amount for investment and wealth accumulation will be reduced. The expected decline of growth rate for G ermany's financial wealth will fall to 2. 4% from 3. 8%. One thing is certain: the decline in the household savings rate can shrink the pool of available capital. Because of continuing budget deficit, government may push up interest rates and crowd out private investment. In the next few years, the rise in the cost of economic dependence will force government to implete better fiscal discipline.The only meaningful way to offset the population pressure to the upcoming global financial wealth is increasing savings rate of government and households, and a more efficient allocation of capital for the economy, thereby increasing the return. In Germany, to achieve the required rate of return, the policy makers must improve competitiveness, encourage innovation in financial sector and the economy as a whole, and raise the legal protection of investors and creditors. As for increasing the savings rate, the key to is to overcome inertia.When the enterprises automatically register their emplo yees on a voluntary savings plan rather than requiring people to become active, participation rate might increase significantly. Of course, the government can also increase the savings rate of Germany directly. Labor Pool With an increase in the proportion of the elderly population, the proportion of working-age population will accordingly decrease, which goes against German economic development (David E. Bloom, et al. , 2001). Labor force can be an effective motivation of rapid economic growth.However, a demographic draft report of the German federal government indicated that the working age population may reduce from 50 million to 26. 5 million in 2050, which is a decrease of nearly a half. According to the draft, the employment reduction would bring disastrous consequences to the economy of Germany. Moreover, it is much more difficult for older workers to adapt to the fast-paced production activities, especially in the labor-intensive production, so population aging is not conduc ive to the improvement of labor. In this case, a targeted immigration plan is very useful to enable Germany' to maintain its competitiveness.It is estimated that in order to make the employment potential of Germany remain at the level in 2004, at least 300 thousand to 500 thousand immigrants are needed annually. The appeal of that idea stems from two considerations: immigrants are relatively young, and hence their arrival reduces the average age of both the population and the labor force; and they can be expected to add more to the national product than they use up as consumers in terms of health-care, and thus to provide net support for the rising numbers of elderly dependents in the population.On closer inspection, however, there is a problem: immigrants get older, like everyone else, and a sustained policy of higher immigration has little long-term impact on either the median age or the age composition of the population. As Espenshade (1994, p. 766) noted, â€Å"immigration is a clumsy and unrealistic policy alternative to offset a shortage of domestic labor or to correct a perceived imbalance in the pensioner to worker ratio. †The effect of population aging to enhance labor productivity is negative which can be reflected on that the speed of aging workforce to accept new knowledge, science and technology is slower than that of the young. Relatively the elderly population shows a weak ability to adapt to new industries. Thus, to some extent, new product development and technological innovation are largely influenced by the aging problem. In the case of rapid scientific and technological development, and faster advancement of knowledge and increasingly keen competition, population aging has greater negative influence on labor productivity and economic growth.As for Germany, it gives priority to technology-intensive industries and to improve labor productivity mainly relies on science and technology, so the demand for mental exertion is much higher tha n physical. As a result, the negative influence of population aging on increase labor productivity is likely to be limited, on the other side, the experience of skilled older workers will have a positive effect to improve labor productivity in Germany. Conclusion Overall, it is argued in this essay that population aging in terms of the acroeconomics is not conducive to economic development, and its negative impact is mainly manifested in the above-mentioned four areas, while the elderly population do not entirely represent an economic burden as they can be profitable consumers, among them there are still some people engaged in economic activities with relatively abundant accumulation of experience and knowledge which can make up for the physical insufficiency. Thus, to some extent, these people contribute to the economic development.In fact, an effective way to mitigate the adverse effects of an aging population and labor force, is by accelerating the development of a knowledge-base d economy in high-tech industries. (i. e. to improve the level of automation in production and reduce the demand for workers' physical strength. ) We should also see that the development of the knowledge-based economy led to changes in the industrial structure and occupational structure and the increasingly high demand for workers intelligence.With the expectancy of population average life, the health status of the elderly is gradually improving, older workers will make a greater contribution than ever for economic development. Therefore, the rational development and utilization of elderly human resources, will become an important issue to mitigate the adverse impact of population aging on economic development. AppendixPercentage of Elderly in Age Group with a Ratio of Annuity Income to Consumption Expenditures in Germany [pic] Bibliography Asghar Zaidi and Malgorzata Rejniak (2010). Fiscal Policy and Sustainability in View of Crisis and Population Aging in Central and Eastern Europ ean Countries. Axel Borsch-Supan et al. (2005). aging, pension reform, and capital flows:a multi-country simulation model. Cambridge. National Bureau of Economic Research.David A. Wise (2004). Studies in the Economics of Aging. National Bureau of Economic Research. David E. Bloomet al. (2001). Economic Growth and the Demographic Transition. Cambridge: National Bureau of Economic Research. David N. Weil (2006). Population Aging. Cambridge. National Bureau of Economic Research. Michael D. Hurd (2006). The Economics Of Individual Aging. University of New York at Stony Brook.

MIS In The Construction Industry Essay Example | Topics and Well Written Essays - 1250 words

MIS In The Construction Industry - Essay Example For this purpose organizations implement information systems. This paper is going to assess the implementation of management information systems in the construction companies and business. In this paper I will define the management information systems, its uses, implementation areas and main benefits taken from these new implementations in construction industry. Data are collection of unrefined facts representing events taking place in organizations or the physical setting prior to they have been formed and managed into a structure that people can recognize and utilize. On the other hand, information refers to data that have been shaped into a structure that is significant and helpful or functional to human beings (Norton 4) and (Laudon and Laudon 7). â€Å"The term information system can be described technically as a collection of interrelated components that bring together, process, store, and distribute information to carry decision making and control in an organization† Information systems keep and maintain information about important people, places, and things inside the corporation or in the set up surrounding it (Laudon and Laudon 7) and (Hoffer, Prescott and McFadden 429). According to (Shelly, Cashman and Vermaat 620), â€Å"an information system consists of hardware, software, data, workers, and methods that work in collab oration to turn out functional and valuable information†. An information system helps out in every day, short-range, temporary, and long range activities of users. Various examples of users consist of store clerks, sales representatives, accountants, supervisors, managers of construction projects, executives, and customers (Shelly, Cashman and Vermaat 620). Management information system (MIS) is an information system that produces correct, on time, and structured information, so managers (construction managers) and other users can make decisions, supervise

Impure public goods Essay Example | Topics and Well Written Essays - 1000 words - 1

Impure public goods - Essay Example For example, people can pay to enter a showground to witness fireworks but the ones who failed to pay can still watch the fireworks being launched through their windows. Alternatively, people pay for cable television services however some may decide not to pay but still watch the same programs from free to air channels (Bulte, Van Kooten and Timmothy, 2003). Non- rival condition applies in the context that an individual’s consumption of a product does not affect another person’s opportunity to utilize the same product. For instance, a person watching a football match on his/her television will not deny another person in a different setting who wants to watch the same game. The needs of both people can be satisfied simultaneously without any form of competition. However, the company managing the cable television can decide not to connect homesteads that do not pay for its services thus discontinue provision of those services to those people hence being referred to impure public goods (Arriagada and Charles, 2011). An externality is the impact of a monetary movement felt by those not straightforwardly included in the financial action. Externalities are regularly more negative, and thus it is the negative externalities that catch our consideration. Positive externalities are frequently depicted as overflow impacts to propose their belongings, and are felt by customers who were not specifically expected by their makers. The business sector trade, presumes that brokers have aggregate control over every part of their item, the costs and expenses they charge elaborate to the full cost of generation in addition to benefit, and that they can be considered responsible through the instalment of fines and different punishments for the harm brought on by their items (Arriagada and Charles, 2011). In any case, the way that their items may have positive externalities implies that the

Housing Act Essay Example | Topics and Well Written Essays - 1500 words

Housing Act - Essay Example The cost of these empty properties proves to be exorbitant for both the property owners and their neighbors in that it results in degradation of the entire neighborhood and decreased property values. 1 The scope of empty residential dwellings expands beyond the direct costs associated with vandalism and the decreased property values. It is also evident in the increased premiums incurred by homeowners within the neighborhood as well as related expenses. If one were to quantify the complete annual cost of leaving a residential property unoccupied for the period of one year, one can clearly ascertain an approximate cost of 8,000. This coupled with the fact that within England, there is has been a systematic rise in the number of homeless families has effectively prompted governmental involvement. This involvement came in the form of the Empty Dwelling Management Order (EDMO).2 Instituted on July 6, 2006 the EDMO gives the Local Housing Authority (LHA) the right to possession of property that has been unoccupied for more than six months. EDMO embodies the commitment of the English Government with regards to finding a permanent solution to a problem that is dyadic in nature and involves both the presence of empty private dwellings and the rising number of homeless families. ... These voluntary initiates have proved to be very ineffective thus necessitating compulsory action. It has been argued that these compulsory initiatives often favored the LHAs as the owners are view to be negligent in their responsibilities in maintaining their properties. In fact, many LHAs have been endowed with the right to purchase these properties at ridiculously low rates. Despite this, many LHAs view the procedure of acquiring empty dwellings as one that is cumbersome, time consuming, extremely bureaucratic in nature and complicated especially if their attempts to take over the properties are greeted with hostility.3 EDMOs operate with the intention of establishing a common ground between voluntary and compulsory purchasing ability. Essentially the LHA has the power to decide whether to actively pursue the purchase of an empty dwelling. Endowed with this power, it is the goal of EMDOs to compel the property owner to communicate with the LHA wherein an agreement may be reached with regards to returning the property to a condition whereby it is fit for human habitation. This agreement may entail active compromise between the LHA and the property owner. In principal and fact, it would be mutually beneficial for the LHA and the property owner to reach an agreement as it circumvents a great deal of bureaucratic red tape. This is especially important when one takes into consideration the fact that EMDOs are not intended to be utilized as an enforcement alternative but one that is necessary when the LHA has determined that its ownership of the property proves to be contraindicated. Additionally, EMDOs a re not meant to be stand-alone measures. They are intended to work in concert with the existing remedies such as

Environment of business (globalisation) Essay Example | Topics and Well Written Essays - 2500 words

Environment of business (globalisation) - Essay Example The admission of the overseas traders in to the less developed economies is an advantage, though it presents a number of troubles. The two main drivers towards this recent increase in globalization have been opinionated as well as industrial aspects. They have led to the flourishing of trade between countries globally. â€Å"Beginning from 1950s, globalization of industries increased at a high rate† (Griffiths and Wall, 2007 p. 37). This essay gives a critical analysis of two of the main drivers of this wave, which are political forces and technological aspects. The driving force towards adopting the various forms of globalization and the consequences of these options as well as the benefits and disadvantages of globalization have been discussed. Several examples of globalization have been highlighted. In the early 1950s, leaders especially from the developed economies needed to build up scheme of making certain that a war of such intensity could never recur. This had to be realized through removal of the barriers that formed impediments to trade in order to boost success and increase interdependence amongst nations globally. Mainly the powerful were involved in developing frameworks for international trade and investment through agreements. They established key global institutions. According to (Barry 2008 p. 91), â€Å"These political powers promoted international treaties that were aimed at upholding international trade through tariff reductions and encouragement of free trade amongst its members. Barry (2008 p. 91) further states that, â€Å"By 1994, its membership included more than 100 member states†. Through it, there was a major reduction in the restrictions that hampered trade before it was established. Such restrictions included a minimum quantity of what was to be traded. Held and Mcgrew, (2000 p.18) observe that â€Å"GATT membership kept on rising, and in 1995, it was transformed in to World Trade Organization†. This was transformation was a step taken

A Modest Proposal Essay Example | Topics and Well Written Essays - 750 words - 5

A Modest Proposal - Essay Example The majority of the people who were born in Ireland were Roman Catholics and they used to work as labors of agriculture or tenant farmers. The owners of the land known as landlords required a high compensation for leasing their land. These landlords were usually Protestants and were considered to be the ruling class. The majority of them were not the natives of Ireland by birth nor did they use to live over there permanently. If some labors lost the job they were doing, their position in a job was soon taken over by the other people who are poor living there. Ireland, at that time had the same level of starvation as it can be seen in today’s third world countries along with no social security system. Swift’s â€Å"Modest Proposal†Ã¢â‚¬â„¢s beginning is based upon the real poverty of the people living in Ireland. Swift presented this pamphlet in a sympathetic manner, but provided the facts and details which indicated an excessive population beyond the capacity of the farmers. mentioned about selling children for slavery as a possibility of living, but is against this as nobody will ever buy children who are younger than twelve years of age rather than being against for this possibility due to its cruelty and wrongness.

Oil and Nigeria Research Paper Example | Topics and Well Written Essays - 1250 words

Oil and Nigeria - Research Paper Example This found it into formalizing its trade by joining organizations formed by the colleagues in the oil exporting field in 1977. This also led to the introduction and gazzetting of Nigerian petroleum Production Company in the same year which was owned and managed by the Nigerian government. The shell oil company commenced with the oil production I Aloibiri immediately after discovery leading to attainment of production levels of about 2 million barrels in a day of crude oil. The economic recession that was experienced world wide in the 80’s saw Nigeria income from oil to decline sharply but later on came to regain in the early 2000’s after the economic recovery up to 2.5 million barrels. Nigerian governments have been having developmental programmes among them being raising the oil production to about 4 million barrels in a day. As a result of this trade dominating as a Nigerian only source of accounting to 90% of the gross earnings implying that the other economic factor s that were initially regarded as the countries chief economic activities like farming were no longer paid attention for. Corruption in Nigeria oil There has been a series of corruption activities in the oil industry since the time Nigerians realized the monitorial strength the country has been having. This was brought about mostly by the greed developed by the major stake holders to mass wealth by altering of information and hiding of others (Kurtz 123). Nigeria having being ranked as the eighth largest producing company and its level of corruption especially when it comes to oppressing the public and hence led to a loud outcry through out the country. This led to the current president to take the initiative to provide strategies for ending corruption on oil as a tool to win voted in the upcoming elections. Nigerians oil content has an exemplary content of having a large gasoline content which made it to be a hot cake product especially by the American countries. This therefore att racted many foreign investors into this lucrative business whereby a lot of interests had to exchange hands for them to survive in the industry. Ironically, despite the quantities of money made daily in this field, Nigeria is one of the top countries in Africa to record extremely poor people in the rural areas having more than 100 million of its population surviving on less than 1$ in a day (Koehn 121). It has been an embarrassing figure from the UN statistics when the percentage of the population living in abject poverty in such a nation exceeding 60 %. The major reason was known to be corruption which led to the amassing of wealth by the few greedy and also creating loop holes for the looting of the nation’s natural resources at the expense of the poor citizens. A research by Reuters has shown that despite promises by the government to eliminate corruption and sealing all the loop holes there has been disappearance of resources worth billions of dollars due the corrupt deal s from both the Nigerian leaders and dubious foreign investors. This led to the population going to the streets early this year and protests the countries over involvement in corruption deals. The major cry was the concerned of a prolonged increase in prices of oil in a producing country as a result of the subsidized graft disappearing into the pockets of few greedy leaders .This

Men In Artwork Essay Example | Topics and Well Written Essays - 500 words

Men In Artwork - Essay Example Then the sculpture was hardened by fire after which the artist would incise the decorations into the hard black shell. As the archaic period evolved, Greeks refined their techniques, and their sculptures were almost the same to the Egyptians. Unlike Egyptians, the Greeks further improved their techniques by using marbles to construct their sculptures. At the time, marble was more important and attractive than any other material that was available. Fig 5-38 shows a sculpture of a young man whose body had emphasis from all rounds and not only on frontal view but the entire angle. The Greeks revealed the invention of a relaxed, natural stance of a sculpture that is standing (Kleiner 79). It emerged as the Romans began producing finest art history with body parts in their perfect proportions. The stature appeared real and unconfined to the unnatural or boring positions they had for centuries. The stature could be viewed as though it was alive since their limbs could be seen to reach out into the space. Some states evolved into human emotions that appeared on their faces. Finally, fig. 3-14 marked the arrival of a Renaissance in the fifteenth century as artists recaptured to detail the reality that the Greeks and Romans had perfected. Artists further added value with new exciting mediums and light skins. They could determine the sitting posture and relative size of the figure by inventing the vanishing point perspective. With the modern tool, it was possible for the artists to place everything in exact proportion. Paintings commonly showed the existence of garments on the body. It became very popular, and the color brought more changes as it was used to set a mood and express the inner feelings. The artists ability to produce lifelike figures eventually began, and art made to praise God (Shary, 126). The human sculptures are just used to convey a message to the audience, although they appear colossal and significant. When a man has no color at all, the

Not decided yet.. Read the instruction.. kindly decide the topic Research Paper

Not decided yet.. Read the instruction.. kindly decide the topic - Research Paper Example The water becomes unsafe for human and animal consumption. Both human, animals and plants may die off because of water pollution. In addition, environmental degradation affects the quality of air. The air is mostly polluted by industrial emissions of carbon and sulfur compounds that may be toxic for both plants and animals. The issue of environment features in every government debate and election campaigns. It shows that the Americans take the environment issue seriously. In fact, the American electorate can shift towards favoring any candidate that is conscious about the environment. The people of the United States contribute a lot of resources towards cleaning the environment and enforcing of environmental policies. As such, the United States has seen a reduction in environmental pollution. However, the increasing economic growth is still taking a toll on the environment. The United States economy experienced massive industrialization in the 19th century. People realized the importance of natural resources that were in abundance. As a result, people cleared forests and grasslands for agricultural and industrial use. The environment was heavily degraded as the exploitation of resources continued. Clearing forests, cultivation in the prairies and hunting of exotic animals called for action to protect the environment. The resultant issues arose public consciousness into the impact of extraction and manufacturing activities on the environment. The successive governments have tried to overcome the problem by making environmental policies. The government of the day has revamped its efforts to combat the causes and the effects of environment degradation at the national level, state level and local level. Some of the elements in the United States environmental policies include; increased budgetary allocation towards the

The CSI Effect Essay Example for Free

The CSI Effect Essay Many T. V shows come on and influence the public that the things that take place on these shows are real. There is Law in Order SVU, 24, Bones and our favorite CSI that make people think that countless cases are open and close do to outrageous finding of DA traces. The CSI Effect is a theory that criminals are getting smarter. These shows give out numerous tactics on how many cases are cracked and suspects are arrested. The CSI Effect also results in various hang juries and miss trials due to lack of evidence. The jury is starting to need more evidence, because the influence they have from watching these television shows. I have seen a show on television called CSI Miami. On this particular show, there was a murder-taking place with no clue at all, on who committed the crime. They had recovered some DA, but there were no past data to make a match on a suspect. The detectives had someone in question on who it might be but no evidence to hold him to the crime. Out of nowhere, one of the detectives on the case was talking to the man in question and somehow saw up his nose a dot of blood no bigger than the period at the end of this sentence. He then grabbed a q-tip and told the man to stand steal while he dug up his nose to retrieve the DA. The DA sample was too small to test, so they sent it out to the FBI who has a glucose blood enhancer to stretch the DA enough to run the match. Of course, the DA was a match. The show then goes off and another bad person offs the street. This story is what is changing the minds of criminals and way of thinking. Criminals are starting to clean their tracks. Detectives are closing in on criminal and finding that they are cleaning the whole crime scene. Once entering a house the place is washed down in bleach to cover all traces of DA. Some rapist are wearing condoms and making their victims take baths to clean off all traces of the criminal’s DA. Criminals are also taking extra measures to wear gloves and masks so they cannot be seen or leave any fingerprints. They are taking more precaution on having an alibi stating they were never around when the crime took place. The theory is that criminals are watching these shows and learning on how to maintain a criminal life style without being locked up. These shows are making the police jobs much harder to apprehend suspects. Another default with this CSI Effect is that it is making the courts harder the sentence criminals. Juries are starting to want more evidence from prosecutors and DA matches to prove the defendant’s guilt. There was a case with two detectives shot and killed in an undercover gun deal. On the evening of March 10, 2003, two New York Police Department detectives, James V.  Nemorin and Rodney J. Andrews, were shot and killed in an unmarked police car while attempting an undercover purchase of a Tec-9 assault pistol on Staten Island. The case was significant not just because two officers had died but because the man who was eventually charged with the murders, Ronell Wilson, faced the possibility of becoming the first person in more than fifty years to be executed for a crime in New York State. The government’s theory was that Wilson, who was with an accomplice in the back seat of the car, shot the detectives during a robbery attempt. Among the evidence retrieved from the crime scene were hundreds of hairs and fibres, and prosecutors enlisted Lisa Faber, a criminalist and the supervisor of the N. Y. P. D. crime lab’s hair-and-fibre unit, to testify at Wilson’s trial, last winter. Under questioning in Brooklyn federal court, Faber said that she had compared samples of fabric from the detectives’ car with fibres found on gloves, jeans, and a baseball cap that Wilson had allegedly been wearing on the night of the crime. The prosecutor asked Faber to describe the methods and equipment she had used to make her analysis. Then she asked Faber what she had found. â€Å"My conclusion is that all of those questioned fibres could have originated from the interior of the Nissan Maxima, from the seats, and/or the backrests,† Faber said. She added that in her field â€Å"the strongest association you can say is that ‘it could have come from’ † the source in question. Faber’s testimony was careful and responsible—and not very significant. She could not say how common the automobile fabric that she had examined is, or how many models and brands use it. Nor could she say how likely it was that the fabric from the car would show up on Wilson’s clothes. Faber used no statistics, because there was no way to establish with any precision the probability that the fibres came from the detectives’ car. DNA tests had proved that blood from one of the detectives was on Wilson’s clothes, and based on this fact, as well as on testimony from his accomplice and from Faber, Wilson was convicted and sentenced to death. â€Å"Given how much evidence they had in the case, I wasn’t crucial,† Faber told me. The prosecutors liked the idea of fibre evidence in addition to everything else. Maybe they thought the jury would like it because it was more ‘CSI’-esque. †(thecsieffect) The fibres could have come from a different car and was not enough proof to prove the case, but due to the television show like CSI and others. The jury thought of the evidence as an open and shut case. Later on there was a sur vey taking asking were the decision that the jury gave influence by CSI and most of the jury said yes. This was a case were the prosecutors took a gamble and won. Most cases do not end like this. Most case there is not enough evidence to back up the case. The CSI Effect is only a theory, which means there are not enough facts to back up this case but enough intelligence for some facts to stand. For every sentence that is handed out because of evidence pointing in the direction of guilty, another case is a not guilty verdict due to lack of evidence. Some may say that television hit show CSI is the cause, but some may say that it is not the case. I say, with great detective work and as much evidence that one can gather, this CSI theory would not even be up for debate.

SWOT and PESTEL Analysis of Nokia

SWOT and PESTEL Analysis of Nokia Introduction: Nokia is the one of the big giant in the world. It is leading the market 1992. In very beginning Nokia century start with Fredrik Idestams paper mill on the banks of the Nokianvirta River. From 1865 to 1967, the company would become a major industrial power; but it merge with a cable company and a rubber firm to start the new Nokia Corporation to path of electronics. The newly establish Nokia Corporation was ideally placed for a leading role in the early development of mobile communications. As European telecommunications markets were easy to access and mobile networks became universal, Nokia lead the way with some legend products. In 1992, Nokia determined to go ahead with telecommunications business. This was possibly the most vital strategic decision in its history. As acceptance of the GSM pattern grew, new CEO Jorma Ollila makes Nokia the leader of the mobile telephone industry worldwide. Nokias keep continues involvement with 3G, mobile multiplayer gaming, multimedia devices an d also look ahead for the future. Nokia sells its billionth mobile phone as the third generation of mobile technology emerges. Even the though Nokia main business is producing and sell mobile phone. In addition, it got Navteq section, which produce sat nav .it also sell networking technology, call Nokia Simence network. Nokia sell their networking technology to countries. However, Nokia is not only player in the market, there are many companies, particularly the main competitors are Apple , Blackberry, Samsung, Motorola, HTC etc. in the these competitor Apple is the main rival . This report is on the base of UK mobile market. Here we are going to illustrate about Nokia and its closest competitor Apple. SWOT and PESTEL analysis SWOT stand for strength, weakness, opportunity and threat. (See appendices 2) Here strength and weakness is measured as internal factors. Opportunity and threat is external factors. The work of Kenneth Andrews (1971, p47)  [i]  has been especially influential in popularizing the idea that good strategy means ensuring a fit between the external situations a firm faces (Threats and opportunities) and its own internal qualities or characteristics (strengths and weaknesses).Manufacturing strategy can be seen as reflecting this idea of fit in functional terms. Those two factors can come from any environment elements which include PESTEL. PESTEL indicate macro environment or external factors. PESTEL means political, economical, societal, technological, ecological and legal. PESTEL analysis briefly describe about external factor. In this section the SWOT and PSTEL analysis will done to show Nokias competitive position against Apple. First of all Nokia has a strong brand name all over UK, which giving them the dominating power over other brand. Secondly it got wide range of product to target loots of segments in the market. However Apple got strong image in people mind and replacing the Nokia eventually. But it got a weakness of having only one model for serve all type of customer. Nokia phone is very user friendly then other phone. On the other hand App le phone is pretty much technical oriented, which find bit complicated. In terms of distribution channel Nokia got an extended distribution channel than any other brand, where Apple got less distribution channel compare to Nokia. After sell service is superior in Apple then Nokia. In terms of product Apple product are more robust then Nokia. Nokia got strong financial background which help to do innovation and change the model very frequent. There is lots discussion going on about green house effect. Nokia has responded to this situation positively. Nokia is now continuously developing their product, which is environment friendly. The devices shown here introduce eco innovations, and solutions for a greener lifestyle, this practice is will implement more widely in future. They using energy efficient technology in the device and production, they using 100% recyclable bag and device recycle option. Very remarkable change is elimination of user manual and providing that in the device. According to the corresponded of Nokia corporation Petteri Alinikula, Nokia has reduce its power consuming by 65%, which is about one third of the total use, by using recyclable materials and new efficient way of production. And Nokia has become eco friendly company. Nokia phone price is higher than other which is one of their weaknesses. Its got long time waiting in service, which make longer downtime. In contrast Apple got very low service time which gives them some differentiation over their competitor, to compete with other rival brand. Nokia got some highly technical model, which come out with slower performance and not user friendly. Nokia still got very wide market and it market all over the world, which gives them more scope to target more segments then their competitor. Because they got bigger market share they easily reduce price and get competitive advantage. At the same time Apple got little market in worldwide, but it has the opportunity to have big global market, which able to get more economy of scale and also more profitability. telecommunication market is growing rapidly global , which one the door of huge opportunity of future profitability, through excessive communication and aggressive advertising Nokia can still get the highest position in the market. For Apple it is a great threat as it does not doing aggressive marketing. The emerging threat for Nokia is fast goring mobile companies in all over the world ,it also a big threat for all other competitor like Apple ,Samsung ,Blackberry etc. there is a sharp trend of technological development ,which bring a big challenge for these two competitors ,one example is that Nokia and Apple is doing very good on 3G network, but the world going so first and now dealing with 4G technology like wimax. Instead of Apple and Nokia all other company like Motorola, Samsung and Dell are already start making 4G compatible phone. This could affect on current market share. At the moment Nokia do not face any political issue in UK. In addition their mother company is from Europe, they should have some advantage in terms of business and tax. But they might face political complication as they out sources their production .Government may force Nokia stop doing of shoring, which will increase the cost and reduce profitability. Nonetheless they also can face obligation form other c ountries, where they outsources from. Nokia need to react on situation change and have some contingency plan. In addition Mobile phone increases crime. Due to mobile phone they crime is easier to occur. The country like UK has facing crime like mobile scam and fraud. To face these problem Nokia making the devices more secure, by providing GPS. Nokia has also come along with fare trade production, as they introduce scheme to save wild life, called SOS (Save Our Species). They also providing in education by mobile devices .they also providing education in undeveloped countries in coordination with UNESCO. In the project call Education for all goals. Economy is changing so rapidly, it is because of high tech, globalization. Which influence people buying power. All the companies need to reduce their price and promotion and also need to re -segment to cope with the change. Especially in UK market has currency fluctuation rate is very high then other Europian market. There is big issue in pricing; moreover due to recent recession in UK people buyer has reduced. Which was hamper the total sells of mobile industry? However, as the world economy is moving towards virtual economy, like ecommerce, E-business, take marketing, distance learning, tele medicine and e-governess that open a wide path for the whole mobile industry in the world. These increase scope of new market and revenue. Legal is quite hard to face mobile company. But still phone companies are penalize due to legal issue. For instance Nokia has accused Apple for violating copy right low. Which influence the bad publicity and also need to compensate a huge amount of money. Marketing strategy Marketing strategy deal with the issue like what should happen, how to should happened and when and who will responsible for that.  [ii]  Marketing strategy is mainly combined 4ps, product price and places. It mainly start with the product .product is the core element of any product. Business organizations have increasingly recognized the value of placing a broad definition on their products, one that emphasizes the basic customer need (s) being served. PHILIP KOTLER (1969, p.13).  [iii]  So the product is what people aspect from any product. For mobile, the need is the communication. However, According to Kotler (1969) Diagram (see appendices 3) there are three level of product. The core of the product is the benefit which is the communication. Actual product is brand name with Nokia future is SMS, MMS, and WAP. Style is unique model and attractive packaging and the quality is the less downtime then others substitute product. Augmented product is warranty, customer service, distribution channel (Orange, Voda phone, O2 in UK). By this illustration we see that mobile phone is not only physical product its a product service bundle. Figure 1 Service We can see it more clearly in figure 1.as our product is a combination of product and service. The physical product is visible and the service, which is not visible. As service include the customer service, warranty, call quality. So To insure customer satisfaction Nokia not only need to confirm is product quality in durability. But also its before and after sell service. This will also add value to their customer. Then the product enforces the pricing strategy. The pricing strategy depend on two different factors external and internal .In the case of Nokia the external factor is the competitor cost, price and offer and internal factors are mainly on marketing objective like Nokia believe in mass customization. To satisfy all segment needs it got premium pricing product ( smart phone ,multimedia phone ) to low price phone (basic use phone ). Their price all so very in depend on model association and colour, they charge more for the best selling colour then other colour. For example Nokia charge high price for Nokia N95 black model then other colour. This indicate the do consider market demand and price elasticity. It is also clear the Nokia is concern about market penetration, which helps to have gained their corporate strategy. However Apple is a premium brands their attempted not to become cost leader, they like to take skimming pricing and premium price strategy. They are trend to start with high price and eventually they reduce the price. Apple use price elasticity to maintain the price to match the demand .They also reduces the price of slow moving product. Moreover Apple product shows prestige of the users, so people is buys not only product, but also prestige. So it is clear that Apple is the differentiator. As differentiator Apple should have unique selling proposition, which will influence customer to switch the brand. This reinforcing customer image towards the brand and give them fell that they are getting more for their money By having short time low price Apple stimulating short time volume, when the market demand is less. On the other hand having low price help Apple to compete with their competitor and replacing customer brand loyalty. However Nokia got the different price strategy and different product rage. Nokia products are divided in three section devices manufacturing and networking. In device section Nokia mainly do mobile phone but they also do notebook pc, tablet and mobile accessories. Navteq is another section of product, where they sell sat nav and Nokia Semence network, which they joint venture with Siemens and establish network for mobile operator. However, their main competitor Apple doses more products beside mobile phone. It has portable computer, server, accessories, Wi-Fi base station, mp3 player, online TV, peripheral products like video camera, printer. After the price the place need to select. Nokia has it market all over the world. Their main region is Europe, Asia pacific, Middle East, Africa, America, Hongkong, China, and Taiwan. Among those countries Nokia got strong base in European and Asia pacific market. In America they are dominated by Apple, as Apple is an American company. Apples headquarter located in California. Moreover Apple got retail store in three major counties, it got 200 stores in US, UK, and Canada. Apple recently moves to China. By moving to china they got two benefits, low cost out sourcing and huge local market. After the place nest thing come is the people involved in the business. If want to say about people, we need to say about the customer service, which they got all over the Europe and US. Nokia got service centres in every city to stay close to their customer. It has international warranty for its all types of phone no matter where it was bought form. Even thought they got long repair time, but they provide free device repair and certain level of free parts if necessary. Apple got highly trained professional to provide better service. And from front desk to highly technical professional Apple put the right people to right place. Apple is very popular for providing better after sell service. Apple customer service is accessible for all customers near and far, as they provide service in so many ways, phone, video conferencing and web support. In some area where the repair takes long time, Apple provides direct replacement .which give mare value to their service. After the service next thing come out is physical existence. Nokia got customise website for all different region. In their websites they provide device information, price and also the technological solution. In addition they got call centre support in local area wise. Nokia got showroom in every cities. However, Apple web site is www.apple.com. Which allow people to navigate to more customise websites, base on their location. Apple logo, the half eaten rainbow apple represent the Sir Isaac Newton memorable apple, which let people remember their brand easily. Apple got showroom in every big city, which verdict their existence. In addition Apple use different relationship event like Mac World Expo, advertising through different channel to communicate to different customer type. And they convert new customer to loyal customer by providing high quality customer service. Apple also increasing their distribution channel by adding Wall Mart in US and add mobile operator Orange, Tesco, Voda phone as new distribution channel in UK. On the other hand Nokia got distinctive quality then Apple product, Nokia phone are compatible for any network. It has user friendly operating system. It is famous for uses and its model is quite durable in the market. To see this we can analysis product life cycl e of Nokia. Product life cycle Product life cycle is the graph, shows product from introductory to decline stage of product and also explain the measure to control that situation. (See appendices 4) To analysis of product cycle, we use Nokia N95 model and US as a place. We chose US because in the introductory stage Nokia struggle to introduce their third generation phone in US .First N95 was introduce in March 2007,on the time it was on introductory level it got very low sell, so that they start selling it in discounted price in America in Sep 2007. Then it develops the hardware and start selling it in Europe and Asia, which was version N95-2. Later on when they upgrade to version 3, they start selling it in US through ATT. Then they enjoy the steady selling in US market until the new competitor Apple come with new generation Iphon. On their decline stage Nokia increase their promotion and then decided to give free internet with their smart phone including their N95 to compete with Iphone. But still the sell was g oing down. After that they decide to completely change the model and introduce N96. This helps them to keep their market share. However, to find out how good market base they got, we can look in to market share analysis Market share analysis Market share is percentage of selling unit of total unit sell in whole industry by all companies. To analysis the market share we are looking at the smart phones market share worldwide in 2009. Recent research (GSM Dome, Feb2010) shows that Apples iPhone doubled its global smart phone market share to 14.4%, increase 6.2% from 2008, while Nokias Symbian phone keeps their first place in this section. Nokias market share reduce by 5.5 point, while RIM and its Blackberries come second, with a 3.3 point increase in market share, getting a 19.9% share. In the States, BlackBerry and Apple have dominated market share than Symbian and as far as mobile use for communication, Apple and Android got the segment, with 81% market share. In addition, Android phone sales enlarged by 3.4 points, up to 3.9%, but still Android following Windows Mobile and Linux. The first platform had its market share drop 3.1 points, while Linux saw a cut of 2.9%. Palms WebOS have market share of 0.7%. The same research shows that 172 million smart phones were sold in 2009, 24% more then 2008. The iPhone stood for 2% of all mobile phone sales last year.  [iv]  (See appendices 5). In addition, according to Timo Ihamuotila, chief financial officer of Nokia Oyj (2010), their market share in 2010 will decries on 3%,(see table 1). At the same time their profitability has increase. Now Nokia is mere concern for their product price, as their ASP (average selling price) is going up. They also develop the experience of better and unique operating system for all their devices. This will make them differentiator. So finally Nokia is moving from mass customising to differentiator.  [v]  After looking the worldwide market share, let see how Nokia positioning in UK market. Positioning Positioning is depending on customer view toward to the product and the price. In this comparison we choose smart phone of different companies. We compare them by price and quality (matured by ranking 1-5) to show how dose defffernt brand giving the best value for their customers. To drow the posotioneing map we collect the the data from three different web site Nokia, Apple and carephone wearhouse web site. (See appendices 6) Positioning map By compering these we can see that Apple got hihgst quality in the market and Motorola got the lowest. If we see Nokia it is just after Apple and before Blackberry. Which show a nagivite impact on Nokia but if we see the prise, Nokia is giving the best value of price compare to their competitors. So there is a high possibility for Nokia to oprovide high quality in smart price, which will give them another competitive edge. Boston consulting The acronym of BCG is Boston Consulting Group, which general management is consulting from, famous business strategy consulting. From late 1970s BCG Growth-Share Matrix widely accepted and start taught in educational institutions. (See appendices 7) The choice of the product life cycle and market share as the two contingent variables has an added attraction. When combined, they form the framework for the BCGs product portfolio matrix (Henderson, 1979, p513).  [vi]  This administration tool has four different segments, including Stars, Cash Cows, Question Marks and Dogs. According to BCG growth share matrix Nokia is in cash cow position. Nokia has the profitability. They are the market leader, with a low growth market share. As cash cow Nokia should fund for their own growths. They pay the corporate  dividends. They pay the corporate overhead. Nokia had exactly same position until the new player Apple Marge in the market. This new competitor could Nokia to lose their profitability and slower their market acquisition .which will eventually repeals Nokia from their position. As a consequence Nokia share price is going down. See However apple is in stars position. They are the market leader in high growth markets. They tend to generate higher amount of revinue, but have to utilize certain amount of cash due to growth of market conditions. For example, Apple is reducing their Iphone price in UK to quickly penetrate the market. Ansoff matrix The  Ansof matrix  presents the product and market choices available to an  organisation. Where it indicate to penetrate new market, product development, movie to new market and product diversification. (See appendices 8) According to Ansof Matrix (Ansoff, 1957) Market penetration starts, when any organization tries to penetrate existing market with current product. Companies use this strategy to increase the sell without changing product-market strategy. If we discuss about Nokia N95, It was first intro introduce in US in April 2007, Nokia N95 was sold in flagship store in discounted price. Then august 2007 Nokia N95 version 2 come out and start selling it in normal price in America. This is clearly defining that Nokia use the Ansof matrix to penetrate the US market. Another strategy is product development .which means new innovation or new product design. Normally it uses to utilize the spare capacity, make harder environment for competitor, reputation of RD and acquiring new technology. For example N8 is a new innovation of Nokia, which let them to have their market, keeping the brand image and also keep them competitive against their competitor. Financial analysis Gross margin,  gross profit margin  or  gross profit rate  is the amount of sells revenue after production cost. It is excluding  overhead,  payroll,  taxation, and  interest  payments. It expresses the relationship between  gross profit  and sales  revenue. It is a measure of how well each dollar of a companys revenue is utilized to cover the costs of goods sold.  [vii]  In the financial analysis part we are going to analyse the EUROPE base, as there is no individual financial data on UK. In appendices 9 one we can see the gross profit margin has been reduce 1.474% in year 2009 compare to year 2007, which should affect the profitibily. Profit margin,  net margin,  net profit margin  or  net profit ratio  all refer to a measure of  profitability. It is calculated by finding the  net profit  as a percentage of the  revenue.  [viii]   Profit margin is an indicator of a companys pricing strategies and how well it controls costs. Differences in competitive strategy and product mix cause the profit margin to vary among different companies.  [ix]   But if few see the net profit margin in appendices 10, it seems that the net profit margin has gone down more compare to gross profit. The amount reduces to 12.578%, which is a huge loose in Nokias profitability. This could be due to the fluctuation of currency and recession. The  current ratio  is a  financial ratio  that measures the company capacity to pay its liability over the next year. It compares a firms  current assets with its  current liabilities. The current ratio is an indicator of company capability to meet creditors demand. If companys current ratio is in their acceptable range, then it is generally considered to have positive short-term financial strength. Nokia got current ratio 1.55 (see appendices 11)which is not so much appricited, still it is not bad as it got long term future plan. Those will incrise the ratio. For example in Nokia Simence network need a high investment and it takes long time to get the profit. This could be the reason of having less assets then the liability. The acid-test ratio is far clearer than the operational capital ratio, mainly because the operational capital ratio allows for the inclusion of inventory assets. Companies having ratios  of less than 1 cannot afford their current liabilities and should be looked at with extreme concern. Furthermore, if the acid-test ratio is much lower than the operational capital ratio, it means current assets are highly dependent on stock. Retail stores are examples of this type of  business. In the case of Nokia, it has ration which has less than 1(see appendices 12); it means that Nokia do not have enough cash to meet is current short time liability.   Return on invested capital  (ROIC) is a financial measurement which indicate that efficiency a company maintaining cash flow relative to the capital it has invested in its business. When the return on capital is greater than the  cost of capital  (usually measured as the  weighted average cost of capital), the company is creating value; when it is less than the cost of capital, and value is destroyed. According to appendices 13, in 2007 Nokia got return of investment of 42.87%, which was very good to for any company. However 2008 it was reduced to 25.828% in the next year which was still good but not favourable as before. Finally in 2009 it reduces to 5.825%, which create very complicated situation. This is affecting company share holder income, which led to reduce the share price. Recommendation As Nokia got very tight competition, Nokia need to be very careful for choosing any strategy. Nokia is responding with the environment, which is appreciable. But Nokia still need to quicker in responding technological change, as technology is changing more rapidly than anything else. Again Nokia has increase ASP (average selling price), which will increase the profitability unite wise but might not going to much effective. Because if the total selling amount get decline ,only having extra revenue gathered by ASP will not able to make up the total profit. We believe that Nokia might need to rethink about their marketing mix. Consumer is very careful what are they getting. So Nokia need to very much careful about the performance of their product. Especially, their operating system needs to speed up. Nokia also need to speed up their after sell service. Those all Nokia can do to reinforce their market .However, if look at the financial analysis. We can see a huge change in their profita bly. There is a sharp decline in Nokia profit margin, more than 12% in last three years. This indicates step reduction of the sell. This will affect the share price and de motivate stake holder to invest in Nokia. Then analysis the current ratio Acid test ratio, we see that Nokia do not have enough assets to pay its liability. As it is less than one. But still there is hope as Nokia is investing in Nokia Simence network, which need high investment in initial time and it takes time to get the profit. Finally comparing both the opportunity and current wealth of Nokia we suggest Nokia to diversify from to mobile business, as it in high risk of having less market share then before and high price device. This will reduce potential buyer for higher price. In the same time by looking the opportunity of new extension of Navteq and Nokia Siemens network, the reasone for referring these two sections is, they got high level of possibelity. If we see current market they are only few competitors in sat nav industry. There are is very high prospective market base in UK and Europe. Another plus point for Nokia is they know these markets very well and they already got existing distribution channel. So they is high possible of new market .moreover they can continue built network for different operator. As they are joint venture with Siemens, which give the both company more financial and technological strength. So we suggest continuing investment in these two sections and eliminating the mobile section to stop draining the capital.

Mission And Key Objectives Of Fonterra Marketing Essay

Mission And Key Objectives Of Fonterra Marketing Essay Is a provider of nearly all essential nutrients for people. It is the richest dietary source of calcium and also contributes many other essential nutrients including protein, vitamin A, riboflavin, vitamin B12 and zinc. At Fonterra, dairy is our passion its who we are and what we do best. With over 100 years of New Zealand expertise in developing nutritious dairy products, Fonterra Brands is dedicated to discovering new ways to deliver the unique health and wellness benefits of dairy (Source: www.dairyintakes.com). Tip Top ice cream has a big demand in the market, it is currently drenched with a variety of products and TIP TOP is in the market with practically no local brand awareness. To detain market share, TIP TOP must create plus cultivate a physically powerful product image. This statement fact the best routes to attain this. At the outset, to appeal to Auckland market, the company should display a more modern label and tub than what presently exists. An study of the present competition for TIP TOP is presented that focuses on three of the most accepted ice creams sold in Auckland today. Using SWOT analysis, the particular strengths and weaknesses of TIP TOP into the light of this contest are examined. Key pressure and key opportunities are recognized, for instance, there is tough dispute for TIP TOP but its unique taste and quality well for success definitely a significant market opportunity for attractively priced ice cream (Source: www.tiptop.co.nz) particular recommendations for action pursue that highlight the need for a strong product icon, well-defined positioning approach and slogans, affordability pricing, and select supply locations. captivating into account that TIP TOP is a high quality product targeted at the fashionable market segment consisting of equally kids and teenagers and adults school students and a wide range of advertising strategies is then obtainable. INTRODUCTION Fonterra is the worlds primary exporter of dairy products and liable for more than a third of worldwide dairy trade. Fonterras dairy farmers have extensive been identified for producing excellence ice cream and other dairy products in todays market. New Zealand is a global chief in large-scale milk procurement and dealing out. Fonterras global supply chain stretches from farms all over New Zealand to customers and consumers in more than 140 countries. Fonterras vision is to be the natural source of dairy nutrition for all young and old, everywhere, every day. Fonterra is a global chief in dairy nutrition the chosen merchant of dairy ingredients to many of the worlds foremost food companies. Fonterra is also a market chief with our own consumer dairy brands in Australia/New Zealand, Asia/Africa, (Source: www.fonterra.co.nz). The farmer-owned New Zealand supportive is the largest processor of milk in the planet, producing more than two million tonnes of dairy ingredients, worth added dairy ingredients, specialty ingredients and consumer goods every year. Representation on generations of dairy qualifications, Fonterra is one of the largest investors in dairy based investigate and advance in the world. Fonterras 16,000 employees work across the dairy scale from advising farmers on sustainable farming and milk production, to ensure we live up to demanding quality principles and delivering every day on our purchaser promise in more than 100 markets approximately the world. As part of our commitment to providing TIP TOP Fonterra offers dairy products that meet the different health and wellness needs of our consumers all around the world. This is based on a belief in quality products, sound science and doing whats right by their consumers. various of the marketing strategies are geared toward the prestigious market of dairy shops and local supermarkets. Internet marketing is essential today and a suggestion for implementing this such as website design plus examines methods of how to improve the quantity and quality of interchange to the website. Lastly, suitable methods to evaluate the achievement of the marketing operation are particular plus a campaign budget and a timetable that recommends dates for the choice of stages of the promotional efforts. TIP TOP determination acquires a controlling product image and a very vigorous market share in the close future (Source: www.fonterra.co.nz). MISSION AND KEY OBJECTIVES OF FONTERRA What Mother Nature creates, Fonterra enhances to carry the best of the dairys goodness to generations of consumers and patrons around the planet. Its our lifes work. The mission statement for Fonterra is: We are dedicated to upholding Fonterras standards, while maintaining the leadership position in the dairy industry when delivering advanced customer service in a significantly efficient and profitable manner, We create a culture where employees share best practices dedicated to coaching and developing our organization as an employer of choice. (Sourece: www.fonterramissionstatement.co.nz). Everything we do is inspired by our enduring mission: To Refresh the Worldà ¢Ã¢â€š ¬Ã‚ ¦..in body, mind, and spirit. To Inspire Moments of Optimismà ¢Ã¢â€š ¬Ã‚ ¦..through our brands and our actions. To Create Value and Make a Differenceà ¢Ã¢â€š ¬Ã‚ ¦..everywhere we connect. The key objectives for Fonterra Company are: To stay at the head as the market leader in innovative product introductions and successful product launches. To strengthen and satisfy the needs of the more adventurous generation of consumers with a new eye-catching and functional product. To become the market leader in the dairy products segment with increased markets shares. Operational objective is to remain one of the lowest costs, sustainable dairy cooperatives in the planet. Construct trust partnerships with customers by being a multi-origin merchant, allowing us to construct more precious relationships during supply chain addition and improvement. Make Fonterra foodstuffs the primary option of patrons and consumers everywhere we do business. Fonterra aims for global dairy industry leadership. The company strives to be the lowest cost supplier of commodity dairy products, the leading price and inventory manger in the large-scale commodity market, An effective developer of dairy ingredients partnerships in preferred markets, A leading speciality milk components trendsetter and solutions provider, A leading consumer nutritional milks marketer, And to be a leading dairy marketer to foodservice in key markets. (Source: www. fonterra.co.nz). MARKETING OBJECTIVES TIP TOP have long been known for producing quality ice cream and other dairy foodstuffs and today New Zealand is a world chief in large-scale of ice cream procurement and processing. Our universal supply chain stretches from farms all over New Zealand to patrons and clients in more than 140 countries. Fonterras is made up of NZ$14.1 billion assets with annual turnover of NZ$16 billion, total ice cream production in New Zealand of 14.76 billion litres, sales volume of 2.31 million metric tonnes and 15600 employees (Source: www. fonterrafinancialstatement.co.nz). Ever since Fonterra Co-operative Group was created in 2001, we have developed into the worlds largest dairy exporter with nearly 11,000 shareholders. The company 95 per cent of our New Zealand made dairy products to our consumers and patrons in more than 140 countries. The milk tankers accumulate approximately 14 billion litres of milk every year. Fonterras marketing objectives is to: Increase the market share by 15% from $4.52 to Fonterra wants to pour another $260 million (RMB 1,250,000,000) into trebling milk manufacture at its Darfield location with a innovative dryer vying to the largest in New Zealand. Fonterra has the second dryer built by 2015 as the current $200m (RMB 1,000,000,000) site, still being constructed, it is expected to be at complete ability in subsequently. The 650-hectare (9,750mu) location 3.5 kilometres from the Canterbury city of Darfield is being extended to produce extra complete milk powder because Canterbury leads dairy increase countrywide. To increase milk production by 6per cent to 7 per cent a year in the state compared among 3per cent to 4 per cent countrywide by the end of financial year 2012. Increase unit sales by 10% from $8.75 per kg MS to $7.00per kg MS by the mid of the financial year 2013. Thus increase the total sales volume by 15% from 2.49 million metric tonnes to 2.69 million metric tonnes. Increase milk production in New Zealand by 15% from 15.75 billion litres to 15.85 billion litres by the mid of the financial year 2013. To increase net profit after tax range from 2012 financial year is currently forecast to be in the range of $400-$440 million, equating to 70-80 cents per share. The updated forecast Payout range for this year combines an unchanged forecast Milk Price of $8.00 per kg MS and a forecast Distributable Profit range of $280-$330 million, equating to 50-60 cents per share 20 cents higher than the previous forecast in February 2012. The target range for the dividend (to be paid out of Distributable Profit) is unchanged at 25-30 cents per share. (Source: www.fonterrafinancialstatement.co.nz MARKETING STRATEGIES Marketing strategies is made up of 7ps and they are product, price, place, promotion, people, process and physical evidence. PRICE The price of an item is clearly and important determinant of the value of sales made. A companies pricing policy will vary according to the market shares and fluctuation of the circumstances. Given that Pricing is one of the most important element of the marketing mix, as it is the simply the only mix, which generates a turnover for the organization. value must maintain elements of the mix. Pricing is complicated and must reflect supply and demand correlation. The price is $4.99 per 2litre tub of TIP TOP booysens berry ripple gives a competitive edge and will facilitate penetration for its targeted market segment. Penetration pricing is the price charged for the product will be officially set low in order to gain market share and once this is achieved, the price will be increased. Therefore, this case showed that setting a price high encourages the market to perceive the products as having a higher quality than lower period products of the similar type. Consumers are willing to pay more for a product that they perceive as superior. Using a similar pricing strategy, Fonterra is having the edge over TIP TOP because its price is slightly lower. PRODUCT TIP TOP boysons berry ripple ice cream provides kids and teenagers with all the goodness of milk in a convenient tub of ice cream. .TIP TOP has no artificial colours or flavours and has only 10% of fat. The best news is that ICE CREAM can offer you the same nutrients as regular milk and it will be less in sugar with the same taste of any other ice cream in the market ice cream is good for a lot of things, like on a hot day you have an ice cream it will cool you down, when kids have a sore throat they can eat TIP TOP ice cream. TIP TOP has 465kj of energy per 2 litre tub.0.9g of protein,10.1g sugar,40mg sodium and 14.2g carbohudrate,3.1g saturated and only 5.5g of fat.TIP TOP is made of cream milk, Sugar, water glucose,syrup,milk,solids non fat emulsifiers, vegetable gums coco powder, corn syrup and rising agents. PLACE The making of TIP TOP takes place at the factory in 113 CARBINE ROAD MT WELLINGTON AUCKLAND NEW ZEALAND. At the factory all different flavours of ice cream is made and stored in tubs and cones all different types. Once the production is complete then the ice creams are packed and transported to wholesalers and large retail stores around NEW ZEALAND by trucks they are also been transported to dairys and small retail stores. TIP TOP will ultimately be distributed throughout Auckland.TIP TOP is brand geared towards a advanced end market and to consumers who are increasingly becoming wellbeing conscious. They will facilitate the branding of TIP TOP as premium ice cream. This will persuade word of mouth publicity emphasizing the lasting memory of having the best ice cream NEW ZEALAND. PROMOTION Promotion is the activity, which the firm undertakes to communicate and promote products to the target market. The main objective of promotion is to: Build Awareness New goods are regularly unknown to a marketplace, which means preliminary promotional efforts must focus on establishing an identity. In this circumstances the marketer should focus on promotion to: 1) effectively reach patrons, and 2) tell the market who they are and what they include to offer. generate interest by affecting a customer from awareness of a merchandise to making a buy can present a considerable test. Provide Information promotion is intended to assist customers in the search phase of the purchasing process. The product that competes in an presented market, informational endorsement may be used to help with a invention positioning strategy. Encourages Demand The right promotion can drive patrons to make a purchase. In the case of goods that a shopper has not before purchased or has not purchased in a long time, the promotional efforts may be bound for at getting the consumer to try the product. Highlight the product Once a purchase is complete, a vendor can use promotion to assist build a physically powerful relationship that can direct to the client suitable an devoted purchaser The promotional strategies for TIP TOP consists of advertising; promotional ads and free sampling. ADVERTISING Kids do not read newspapers much or neither listen to the radio now days. As a result our main converge for mass media advertising will be billboards television and bus stands. The advertising on television will be shown during cartoon time when kids are watching TV and also at nite when its family time. The logo for TIP TOP brings families together for a hot summer to have fun and spend time. It is a desert used in most of the functions. Through outdoor advertising by having billboards all around South Auckland will be large and similar types of advertisements will be placed on the internet and other conventional sites to increase visitors to the company site as well as making money online as well. SALES PROMOTION Customer connection Management (CRM) incentives such as additional benefit points every $10.00 spent in store the customer would receive 1 point For example having 10points the consumer would receive a free 2litre tub of any tip top ice cream. There will also be a draw for a play station 3. Free samples (aka. Sampling) e.g. tasting of foodstuff and drink at sampling points in stores and on the beach on a hot day will promote people to buy more. Competitions and reward draws, in the media, magazines, on the television and broadcasting, on The Internet, and on packs. Vouchers and coupons, regularly seen in the media and magazines or on packs will enable consumers to go in competition to win huge prizes such as win travel trips. PUBLIC RELATIONS Sponsoring or hosting social events can be an additional useful way to create awareness and construct a positive image for our product. When doing an episode, there are many key advertising tactics to keep in mind. Just like every person desires some kind of dairy product to get calcium to create publicity and good relationship with the customers. TIP TOP will be contributing 1% of the net sales for every trumpet sold and 2% contributed to every 2litre tub sold towards charitable foundation in Auckland which goes towards supporting sports clubs and the disadvantaged people. Moreover, the company will be sponsoring sporting events, charitable functions and in local communities as well to increase alertness and sales. COMMUNICATION AND CO-ORDINATION The value and reputation gained by an association come from the usefulness of its inner division. The competence of a department differs on the height of facts and skills passed out by the citizens working inside it. There are numerous significant departments that an association keeps in their system. For Fonterra the departments are enumerated when the human resource section, research and development division, and the secretarial section. Nevertheless, all of the departments are not specified such significance because of the density and complexity in accepting their functions. Therefore, statement plays an important role in business as it helps in understanding the different concepts of the marketing and business world. It helps in building a plan to customise a blueprint of a specific situation (Source: www. marketingcommunications.com). The product and the prevailing market conditions will determine the optimal Marketing Communication Mix as well as identify the target spectators, the right message and media to reach them with. Human Resource Management (HRM) is the gathering within an association that focuses on recruitment of, management of, and providing direction for the people who work in the association (source: wwww.about.com). Human Resource Management is the organizational function that deals with issues associated to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training. To have a new website for Fonterra a web designer or an IT specialist will be hired therefore,, Human Resource Department will be responsible in the recruitment process for the hiring of a web designer. Thus having a new website will enable more customers to easily access Fonterras specials and brands. Research and development is at the moment of immense importance in industry as the height of competition, manufacture processes and methods are speedily mounting. It is of particular significance in the field of advertising where companies continue to keep a watchful eye on competitors and patrons in arrange to keep rate with present trends and analyse the needs, demands and desires of their consumers. To get regular feedbacks and new thoughts about further improvements in consumer tastes and information on competitors, research and development will be consulted. A study and development section will require working very strongly with the marketing division to recognize the needs of the clientele and to test outputs of the RD sector. The purchasing department has a major function directly influencing the foremost cost of working or trade professional procedure of any business depends in the lead correct revenue of investment. The purchasing division must make certain receipt of correct resources when needed is adequate quantities to sustain production at the equivalent time, it must not increase asset beyond that mandatory to meet current needs and uphold a rational factor of securely against stock and position. Therefore, purchasing department will be consulted in order to purchase new equipment and machinery for the company. Operations will need to use sales forecasts formed by the promotion division to sketch their invention schedules. The sales division of an association is most likely one of the most vital departments in an industry. The explanation why the sales division has so much significance is since the achievement or failure of a firm depends to a great extent on its sales strength. If the sales strength of a business fails to meet its targets, this means that the entire business will run a loss for that sales sector. It is thus tremendously essential that whoever manages the sales division of a industry is a experienced, knowledgeable and proficient manager. The sales will be quarterly evaluated to see if the new marketing strategies are effective or not. Therefore, sales department will be responsible for meeting the targets and having all the reports prepared for evaluation. Sales forecasts will also be a significant fraction of the budgets created by the investment department, as well as the operation of labour for the human resources division. The marketing segment will act as a guide and lead the companys other department in developing, producing, fulfilling, and servicing products or services for their consumers. Communication is essential. The marketing subdivision typically has a better understanding of the market and consumer needs. Marketing ought to be involved, and there should by a meeting of the minds, whenever planning are held regarding new product development or any customer-related gathering of the company. For example, service technicians and customer service reps will have enormous insights into customer opinions and needs. Get every person involved and there will be a more cohesive effort. For celebrity endorsement, billboards, TV and radio ads the marketing department will be held responsible for evaluating who will be the best to represent TIP TOP brand product for Fonterra. Marketing is perhaps the most significant movement in a industry because it has a straight outcome on productivity and sales. Bigge r businesses will supply specific employees and departments for the intention of marketing. The advertising section of a industry wants to work closely with operations, investigate and development, finance and human resources to prove their plans are possible. The purpose of accounting for a business is to have record of the receipts and expenditures of its daily actions. Accounting makes it available for the businesses to assess and analyse the businesss performance. This will help Fonterra to decide what improvements they need to make, or what practices to keep doing in order to keep the company at its thriving place (Source: http://EzineArticles.com/3138769). Accounts department will be responsible for preparing budgets, payrolls and balance sheets for Fonterra. A well-prepared budget will permit the marketing department evaluate on what segment of money is allocated to their section and act within the budget. Valuable communication plays an important role in business to notify and influence behaviour. Communication channels refer to the average you use to send a message, such as the telephone or email. Effective communication requires selecting an appropriate communication channel to send your message. An effective means of communication is important in order to efficiently react to the various demands of the market. The communication channels used by Fonterra are instant messaging, email, video conferencing, and telephone and power point presentations. Instant messaging is a enormous way to communicate with both colleagues and customers. Messaging software such as Skype, MSN, Yahoo Messenger whats app etc, also provide a swift way for different subdivisions within the business to correspond in Fonterra. Instant messaging is one of the most cost effective and effortless ways to communicate, as most of the frequently used applications are free and easy to install on any present computer. In addition to text message function, many software applications have call, or even video call, functionality as well. Email allows Fonterra to communicate with multiple parties, consecutively, from and to almost anywhere in the world. Most of the employees are comfortable with the utilize of email, and will check for new messages frequently. Newsletters, sent via email, will keep Fonterras workforce up to date with the latest news broadcast, offers, or any other changes within the business. E-mail has become the primary means for delivering short text messages within organizations that are networked. As e-mail between organizations becomes more frequent, the medium will increasingly take the part of fax, particularly as whole documents can be sent as e-mail attachments. E-mail provides many cost advantages when compared with the use of paper or the telephone. Presentations are very popular technique of communication in all types of organizations, frequently involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash and this is has become a very effective communication channel for Fonterra. Forum boards, which allow people to instantaneously post information at a centralized locality and face-to-face meetings, which are personal and have been successful by a written follow-up has been very popular communication channel for Fonterra. (Source: Importance of Communication Channels in Business/eHow.com http://www.ehow.com/about_6511827_importance-communication-channels-business) MARKETING MIX TACTICS PRICE The price of an item is clearly and essential determinant of the value of sales made. An organizations pricing policy will differ according to the market fluctuation and circumstances. Since Pricing is one of the most significant essentials of the advertising blend, as it is the only mix, which generates a proceeds for the association. Price must sustain these essentials of the mix. Pricing is hard and must reflect deliver and demand connection. Pricing merchandise too high or too low down could imply a loss of sales for the organization. The price of a 2litre tub of BOYSENNS BERRY RIPPLE is selling at $4.99 gives a competition edge and will facilitate penetration for its targeted market sector. Fonterra Group Limited has its own dairy farm and milk storing tanks thus fresh milk is used to make the product and due to this the cost of raw materials is a lot lesser.TIP TOP wants to be seen as high-status and of the premier quality but still attain a respectable size of the marketplace thus, A pricing tactic of being contained by the premier variety yet appealingly priced is an excellent form of access pricing. Penetration pricing is that the price charged for the product will be officially set low in order to gain market share and once this is achieved, the price will be improved. Therefore, this casing showed that a price elevated encourages the marketplace to recognize the products as having a superior excellence than lower priced foodstuffs of the same sort. Patrons are willing to pay extra for a product that they identify as superior. Using a similar pricing. Undercutting its major competition with access pricing should allow the company to gain market share. Furthermore, Fonterras striking price joint with high value of places it in a distinctive area on the consumers perceptual chart. PRODUCT TIP TOP ice cream provides kids with all the goodness in a tub. The best news is that can offer you the same nutrients as regular dairy products and it is refreshing on a hot summers day. The ingredients include: fat free milk, sugar (25% less in sugar), colour (120,160b), flavour, stabilizer and vitamin D. The purpose of TIP TOP is to help kids grown stronger. All milk naturally contains calcium. TIP TOP contains 50% more calcium than regular flavoured milk (*with 118 mg per 100ml). TIP TOP has 177 mg of calcium per 100ml and this calcium comes from calcium found naturally in milk as well as some extra added calcium. Calcium helps build strong bones and teeth. TIP TOP has Vitamin D added to it as it helps in the absorption of calcium. It comes in a 250ml packet that is enough for growing kids thus there wont be any wastage. TIP TOP also contains protein which is a natural component of milk. Protein is essential for growth and development. Protein also helps form of muscles. PLACE The making of TIP TOP will start right from the factory and then the ice cream will be Delivered to storing and pasteurisation and then the processed ice cream will be delivered through delivery trucks to the manufacturer and then to the wholesaler. From the wholesaler it will be delivered to retailers, supermarkets and small dairy shops around Auckland has begun to obtain product loyalty and a considerable marketplace share in Auckland, distribution channels will be opened up throughout North Island of New Zealand and later the drink will be introduced in whole of New Zealand. Therefore, the supply plan and marketing movement will aim impressive seats such as all intermediate and high schools, dairy shops, supermarkets and any social or cultural and sporting events held in and around Auckland. We diagram on choosing these locations for numerous reasons: This will promote word of mouth exposure emphasizing the long-term memory of having the finest ice cream in NEW ZEALAND at the choicest locations. High profile placement in upscale establishments which will enhance brand awareness and encourage patrons to make purchases for their beneficial future. The purpose of this circulation strategy is to: Cultivate client awareness of TIP TOP amongst definite market sector higher-end clients. generate brand loyalty to TIP TOP Acquire and expand market share of TIP TOP Encourage whole of South Auckland customers to gain experience with TIP TOP and instigate to spread the statement about what spectacular ICE CREAM TIP TOP has to offer. PROMOTION Promotion is one of the elements of marketing mix. It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyers purchasing decision (Wikipedia, 2011). Promotion is the activity which the firm undertakes to communicate and promote products to the target market. The main objective of promotion is to: Build Awareness New foodstuffs are regularly unknown to a market, which resources primary promotional hard work must focus on establishing a character. In these circumstances the dealer must focus promotion to: 1) efficiently reach customers, and 2) tell the market who they are and what they have to offer. Create concern by moving a patron from awareness of a produce to making a buy can present a major examination. Provide Information endorsement is designed to support customers in the exploration stage of the purchasing procedure. The product that competes in an obtainable market, informational endorsement may be used to help with a merchandise positioning approach. Encourages Demand The accurate promotion can drive clients to make a buy. In the case of foodstuffs that a purchaser has not before purchased or has not purchased in a long time, the promotional hard work may be bound for at getting the consumer to try the manufactured goods. emphasize the Brand Once a buy is made, a vendor can use endorsement to help build a well-built relationship that can lead to the purchaser becoming a dedicated patron. The promotional strategies for TIP TOP consists of advertising, sales promotion and public relations. ADVERTISING All advertising is designed to increase the demand for a firms product whether facts are used or merely smoke and mirrors Advertising is any form of paid non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television, internet and radio by an identified sponsor (Principles of Marketing:. Kids are not too much into newspapers and radio therefore our main focus for mass media advertising will be television and internet. For television advertising celebrity endorsement will be an effective way to promote.TIP TOP when consumers see one of their favourite celebrities endorsing a product they are more likely to go out and buy the product and try it for themselves. For example celebrities s