History of Mass Communication Essay

On June 19, 1965 Republic coif No. 4379 was passed, providing for the establishment of the University of the Philippines Institute of chaw confabulation (UP-IMC). Dr. Gloria Feliciano was appointed director, and later dean, of the Institute. UP-IMC was officially established as an academic unit of measurement on August 23, 1966 offering journalism courses leading to the A.B. news media degree.In work class 1966-67, the A.B. fan out parley and the M.A. schedules were instituted. It was as well in May 1967 that the Institute gradatory its first batch of studentsnine A.B. Journalism majors.By September 9, 1969, the Institute had transferred from the College of humanistic discipline and Sciences to Plaridel Hall. The third undergraduate chopine of IMC, the A.B. conference Research, was instituted on April 7, 1975.Seven age later, in nurture year 1982-83, the Ph.D. in dialogue program was instituted. It was also during this coach year that the merging of the three und ergraduate programs into integrity B.A. Communication program with major in any of the three old programs (journalism, sprinkle communication, and communication research) was undertaken. Likewise, the three masteral programs were merged into unitary M.A. in Communication program and students could major in either broadcast communication, journalism or communication research.In school year 1984-85, the Film and Audiovisual Communications program was added to the Institutes undergraduate course offerings. The following school year, Prof. Georgina R. Encanto was appointed new dean of the Institute, succeed Dr. Gloria D. Feliciano.December 1, 1987 marked the reactivation of the DZUP under the caution of the institute.On April 28, 1988, almost 23 years after it was established, the UP IMC was elevated by the UP Board of Regents. Dr. Delia R. Barcelona then became the doyen in 1991. Prof. Luis V. Teodoro was dean from 1994 to 2000. During his terminal, the A.B. Communication program was divided once more into quartette distinct courses.Construction of the new clutch Media Center began in late 1996 during the term of Dean Teodoro, who conceptualized the Center to prepare the College for the twenty-first century, and raised the initial funds for its construction. In 1998, the Commission on Higher study named the Journalism and Communication Research departments as its Centers of Excellence in the study of communication. The Broadcast Communication and the Film departments, meanwhile, are candidates for Centers of Development.In 2002, during the deanship of Prof. Ellen Paglinauan, a new MA Media Studies program was instituted with specializations in Broadcast Communication, Journalism, Film. The latter(prenominal) is considered to be the first (and only) graduate program in film in the Philippines. Dean Nicanor Tiongson, meanwhile, started two new Mass Communication institutions the Plaridel Journal and the Gawad Plaridel.