Integrated Marketing Communication and Customer Satisfaction strategy Assignment

Integrated Marketing Communication and node Satisfaction strategy - Assignment ExampleGlobaltechno marketplaceing team is looking at growing globally and adding the Korea to their international market. The first task for marketing strategy would be to identify the fanny consumers which happen to be the large number of air travelers to Korea.A more focused approach will be to target a particular age group or a social class of people. The advertising should charge to recover the old loyal client base. Next, promote awareness of Globaltechno watches, then stimulate sales today and attract competitors customers, and lastly modify its image. Once the business reputation is established and its products are positioned within the market, the get along of resources used for advertising will decrease as the consumer loyalty base expands (Shea, Barbara & Jennifer Haupt, 1995).Advertising mediums like the impress media, television, and travelers guide map sponsorships, advertising opportu nities in and around the airports will have to be effectively exploited. The subdivision for watch manufacturing in Korea estimates that it serves over 2 million customers a year which presents a large market that may be exploited for expanding Globaltechno consumer base. Demand for watches is projected to grow in the medium to long-term. The right artwork, promos and pit lines will be developed for which employing an advertising agency to create the art work is recommended. A arrogant value network will provide a system of partnerships to distribute Globaltechno products as well as provide customer services. Globaltechnos entry into Korea will definitely expose the brand to a big marketplace.A number of parameters will be effective in determining the effectiveness of advertisement campaign. cast of enquiries received from an advert and how many of these actually converted into sales. It will be important to determine customer awareness both before and after the advertising cam paign. The number of enquiries that an advert