A Micro and Macro Analysis of the Mobile Industry Environment Using Essay

A Micro and Macro Analysis of the Mobile Industry Environment Using the Pestel Analysis. A Case Study of Blackberry - Essay good exampleThis research will begin with the statement that Blackberry is one of the multinational electronic product suppliers in the world that has managed to dominate the mobile industry grocery for a long time now in the history of the mobile industry. The organization is a major supplier of wireless devices including mobile phones and pagers and currently running(a) on the launch of more products. Commonly known as Research in Motion, the corporation started in 1984 and took the world by storm in 1999 with the base of blackberry solutions. It continued to produce advanced models of blackberry solutions while partnering with technological and tele chat companies such as MTN, Yahoo, AOL among others. Blackberry has proved a superior communication device especially during the 9/11 crisis, in which it was able to send messages where other devices had fail ed. In addition, during the anthrax scare, blackberry also emerged a superior performer of wireless communication, and the two incidences earned it a reputation for security and reliability. BlackBerry recorded a revenue of $18.435 billion and profit of $ 1.164 billion in 2012. The companys main competitors are Google Inc., Nokia OYJ, Apple Inc., and Samsung Electronics Co., Ltd. However, the mobile industry environment has considerably changed, and the intensity of tilt has greatly put the supplier at a lower bargaining end. As Husso points out in his research, scholars have taken a keynote of the change in the dynamic mobile environment that has jeopardize to push most organizations out of the market place. Despite the fact that the company is performing well financially, it is not immune to the pressures of external forces. Currently, most researchers have established that in the altogether market entrants, change of technology, and development of new government regulations have all heightened the competition. Consequently, the organization has engaged in research-driven strategic management to react to the changes in the market force and to remain profitable in this industry. The mobile industry is one of the market environments that have garnered a wide range of research from scholars across the world. Ryan explicit the competition that exists within the mobile industry and recommended that all mobile industries switch to modest business strategies to survive in the competitive market. This scholar pointed out that competition has reduced the cost mobile products so much that business priced-market strategies have become obsolete in this market. The research of Ryan has been followed by numerous researchers seeking to tax various aspects of the mobile industry environment. Researchers such as Kim and Tallberg have paid particular attention to the mobile handset market and the competition that has emerged in the modern past.